Big picture vision meets the devil in the details.

INTERACTiVE DESIGN LEAD

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ipad air

Now available in two sizes, iPad Air is more powerful and versatile than ever. Our challenge was launching the new iPad Air on Apple.com within a new design framework. We approached the shift as an opportunity to redefine product page magic and move away from “Scrollytelling”— towards a content-rich experience with UX top-of-mind.

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ART DIRECTION, CONCEPT DEVELOPMENT, END-TO-END DESIGN, PROCESS EFFICIENCY
ABDUL OVAICE, DAVE GILMORE, CHAD CASPER, SARAH SHANFIELD, MEGAN WOLTERS, JOE CELLINI, HUNTER HOLTHAUS, BRIAN EICKHOFF

AirPods Pro 2

AirPods Pro 2 deliver unrivaled audio quality, enhanced Active Noise Cancellation and convenience. During the 2.0 launch, we set out to expand on the design system we created during 1.0 and additionally solidify product position as one of the highest quality, most immersive audio products on the market by using demonstrative video and photography.

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CONCEPT DEVELOPMENT, END-TO-END DESIGN, PROTOTYPING, INTERACTION DESIGN, PROJECT MANAGEMENT
THOMAS CISZEWSKI, PAUL JANZEN, ALEX BOMOK, MARK WHITELEY, JONGWOO KIM, BRYAN DAVILA

Behind the mac

Now an iconic campaign refreshed regularly, during the first iteration of Behind the Mac we set out to highlight how users push the boundaries of creativity and innovation with the Mac. We created a homepage for the campaign on Apple.com, routing to the Mac product page to drive conversions.

VIDEO EDITING, ART DIRECTION, END-TO-END DESIGN, PROTOTYPING, INTERACTION DESIGN
THOMAS CISZEWSKI, LIZ MARKS, TIFFANY CAMPBELL

Meta Business Messaging

One billion people message with a business each week on WhatsApp, Messenger and Instagram— whether it’s DMing brands, browsing product catalogs, asking for support, or interacting  with stories. We set out to create a unified, dynamic brand language for Business Messaging that seamlessly flexes across the Family of Apps ecosystem including iconography, animation and photography.

BRANDING, ART DIRECTION, VENDOR OVERSIGHT, PROJECT MANAGEMENT, PHOTOGRAPHY ART DIRECTION
THOMAS HUTCHINGS, DANA FAMIGLIETTI, DANIELA NOMURA, AARON PATTERSON, SAMANTHA HOLLER HARDY

Apple tv+

Apple’s first all-original video subscription service and home for today’s most imaginative storytellers. Creators like Oprah Winfrey, Steven Spielberg and M. Night Shyamalan signed on to create Apple Originals. How do you sell a product packed full of the world’s greatest names in entertainment? Get right to it and showcase the amazing content catalog in a content-first .com experience.

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ART DIRECTION, CONCEPT DEVELOPMENT, PROTOTYPING, END-TO-END DESIGN, INTERACTION DESIGN
THOMAS CISZEWSKI, PAUL JANZEN, MARK WHITELEY, DAVE KNOX, SIERRA SIEMER, SARAH O’ROURKE, ERIC BEATTY

META MONETIZATION HOLIDAY CARD

An end of year AR holiday card shared internally celebrating the impact Monetization Org enables for SMBs. In partnership with This is Bien.

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ART DIRECTION, CONCEPT DEVELOPMENT, STAKEHOLDER COLLABORATION, PROJECT MANAGEMENT
THOMAS HUTCHINGS, LISA BERNESEN, HANA SATTA, AARON PATTERSON, THIS IS BIEN

Apple arcade

Apple Arcade is the world’s first game subscription service for mobile, desktop and the living room. After the initial product launch, our challenge was educating users on the value of the service. Through strategic design decisions, we architected 2x subscription growth.